Pop Magazine

Pop magazine is a relatively new magazine in comparison with other leading magazines. The idea was conceived in the late 90s and was first published in the year 2000 by co founders Katie Grand and Ashley heath and Katie Grand. Although in 2008 Grand left the magazine to conceive rival Love magazine alongside POP's creative directors Stuart Spalding and Lee Swillingham.7 The magazine is published just twice yearly. 

Pop is a 'bold and brave' fashion magazine.1 They describe it very artistically on there website that the magazine is for both 'chic women and men who understand that fashion is a wonderful prism though which so much of contemporary creativity and cultural change is refracted'.2 

Pop magazine portrays fashion as a vibrant language and I think this is really clear looking at the diversity and creativity of there front covers alone. Usually the covers are extremely artistic with a range of textures and prints. They are very graphic and vibrant with there designs through the magazine.

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Pop Magazine is currently now in an Online format. This was launched in 2009.3 http://thepop.com/magazine/ This version of the magazine is very interactive with the option to shop online, watch videos, read articles.They are really great for keeping on trend with the catwalk you'll find on the website live videos of catwalks from the likes of Armani. Being published online means they are also able to be even more artistic and graphic with there covers with some flashing images and changing colour used to attract the reader. Pop magazine also use other social mediums to reach there audience such as Twitter and Instagram. 

When it comes to the audience of pop magazine I would assume they are aiming at readers in there 20s to 30s. This is because the magazine is very edgy and modern. For the younger readers the magazine is very inspirational in fashion and beauty ideas that are out there however, the type of advertising in the magazine is more suited to the more mature well established independent women or man. With advertising of high end brands such as Louis Vuitton, Hermes and Armani. It can only be targeted at the well off working person. 

The articles for Pop magazine are very serious very high fashion and very classy. I would compare the magazine to Vogue in this way. Its far from the likes of Glamour magazine for example which shares sex stories and relationship goals. 

Britney Spears cover for Pop Magazine November 2010 issue.
 I really like the styling of this cover. The make up Artist for the
cover was the asian artist Yumi.  The cover is stylised in Japanese
fashion.This is a great example of how Graphical and creative
POP magazine like to get with there covers.5

Kate Moss cover for POP magazine Autumn 2006.
This is one of my favourite make up looks for the magazine
with a beautiful use of metallic textures and bronze to the face.6

Bibliography 

1. POP Magazine, (2015). PROFILES - POP Magazine. [online] Available at: http://thepop.com/profiles/ [Accessed 5 Mar. 2015].

2.POP Magazine, (2015). PROFILES - POP Magazine. [online] Available at: http://thepop.com/profiles/ [Accessed 5 Mar. 2015].

3.POP Magazine, (2015). PROFILES - POP Magazine. [online] Available at: http://thepop.com/profiles/ [Accessed 5 Mar. 2015].

4.POP Magazine, (2015). PROFILES - POP Magazine. [online] Available at: http://thepop.com/profiles/ [Accessed 5 Mar. 2015].

5.Design Scene - Fashion, Photography, Style & Design, (2010). Britney Spears for POP Magazine. [online] Available at: http://www.designscene.net/2010/08/britney-spears-for-pop-magazine.html [Accessed 5 Mar. 2015].

6.POP Magazine, (2015). PROFILES - POP Magazine. [online] Available at: http://thepop.com/profiles/ [Accessed 5 Mar. 2015].

7. Fitzsimmons, C. (2009). Dasha Zhukova named editor-in-chief of Pop magazine. [online] the Guardian. Available at: http://www.theguardian.com/media/2009/feb/27/dasha-zhukova-editor-in-chief-of-pop [Accessed 5 Mar. 2015].