Thursday 13 November 2014

Tata Naka SS15 London Fashion Week

Tata Naka SS15 London Fashion Week
        
Tata Naka SS15
Tata Naka SS15 























"Tata Naka inspiration for the SS15 collection comes from the clean lines and deceptive simplicity of architecture" 1

During my A levels studying design I wrote a paper on Zaha Hadid one of the worlds most famous architects very well known for her curvaceous structures using metal most commonly, making buildings appear light and airy. She was a very big inspiration of mine when it came to designing. I found out that Zaha Hadid's architecture was also an inspiration behind Tata Naka's SS15 campaign! This is clearly shown through the curves and lines continuously gracing the collection.                            

Designing the hair for the show backstage was leading hair stylist Bill Watson 2 Bill Watson has designed for Tata Naka's previous campaigns such as the AW13 London Fashion week were he created fabulous 80'S prom queen hair 3. Together with a team from Toni & Guy they created a hair style that also mirrored the architecture theme. All the models have clearly had a simple straight blow-dry but there is also a slight static fly aways at the top of the head. Looking back to Zaha Hadids influence I think this is a really good choice although her designs are very simple they are very electric and striking particularly because of her choice of materials used. This type of hair style can quite perfectly be associated with this type of architecture.  
Bill Watson Tata Naka SS155

This is a simple hair style in comparison to other wacky hair dos that stepped on the catwalk, Despite this there were a number of steps taken to achieve this look. 

 Firstly Label M Sea Salt Sprey was applied to the hair. This was a key brand used to create the look. The salt spray gives texture as well as creating a slightly matt finish. It was applied to the roots to give a slight lift followed by a ruff blow dry7 

Label M Hairspray  was applied by the hair team after the blow dry to the top and lengths of the hair4 It was then teased and played with to create the static look. During an interview with Bill Watson he said that he wanted to keep the hair natural looking so added the faux static to show this6   


 Label M is a brand I have never come across before but clearly the results work really well I can see that there is a slight lift in the roots as desired but without giving too much volume. I think it comes across as a very natural style, one that you would see someone going about there day to day errands wearing. I also think the hair style doesn't detract from the fantastic clothing collection which of course is what the shows about. I think sometimes its easy to get caught up in the make up and hair without thinking enough about what the model is wearing. 
Tata Naka SS15 Make up look.8

 The Make up look for Tata Naka SS15 really reminds me of growing up in the 90's with those brownish tones and smaller more natural eyebrows then we see today. 

 The main products chosen for the show were supplied by MAC. For the base Mineralise Moisture Foundation was used and buffed in all over in the picture to the right you can see the model has a slight dewiness on the side of her face and chin this is because Mac Pro Setting powder was applied to the T-Zone only. To finish the base Mac Luna Creme Colour Base was applied to highlight the cheeks, bridge of the nose and the brow bone.9  

 I think the base of this look is really fresh and natural in some way it almost mirrors that of the bare faced look that we saw from Marc Jacobs & Givenchy on the catwalk for SS15. Which Makes me think that this coming spring is going to be all about toning it down a touch. 

 For the eyes MAC again were the winners for the look. The team used Groundwork paint pot all over the lids with Cake eye shadow to accentuate the sockets.10 The choice of colours used are bold and deep colours but you can see they have been used lightly for a softer feel. Im really inspired by this look for the eyes its very versatile. I also think Its something we can rock from winter right through to spring. If I was to take it slightly darker I think this will be a powerful look for the autumn winter period.  






Bibliography

  1. THE KINSKY, (2014). TATA NAKA SS15. [online] Available at: http://www.thekinsky.com/raw-talent/tata-naka-ss15/ 
  2. Glam UK, (2014). Backstage at TATA NAKA SS15. [online] Available at: http://uk.glam.com/tata-naka-ss15-backstage/
  3. http://www.hji.co.uk/hair/london-fashion-week-autumnwint-107/
  4. Glam UK, (2014). Backstage at TATA NAKA SS15. [online] Available at: http://uk.glam.com/tata-naka-ss15-backstage/
  5. http://poppyd.com/day-5-at-lfw-ss15-tata-naka-and-isabel-garcia-goodness
  6. Poppyd.com, (2014). Day 5 at LFW SS15 – Tata Naka and Isabel Garcia goodness | PoppyD.com. [online] Available at: http://poppyd.com/day-5-at-lfw-ss15-tata-naka-and-isabel-garcia-goodness/
  7. Glam UK, (2014). Backstage at TATA NAKA SS15. [online] Available at: http://uk.glam.com/tata-naka-ss15-backstage/
9. Glam UK, (2014). Backstage at TATA NAKA SS15. Available at: http://uk.glam.com/tata-naka-ss15-backstage/ 

10.Glam UK, (2014). Backstage at TATA NAKA SS15. Available at: http://uk.glam.com/tata-naka-ss15-backstage/ 
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