Nasty Girl / Mac Collaboration

Sophia Amoruso1

Recently on my Twitter news feed it was announced by Sophia Amoruso founder and CEO of one of my most favourite style destinations Nasty Gal that Mac and Nasty girl were to team up for a new 'daring' collection! 

Sophia Amoruso started Nasty Gal in 2006 by opening up an eBay store2. She would find and resale vintage clothing pieces and in only 5 years she has become one of the most fastest selling retailers. I find the clothes on sale at Nasty gal really individual, edgy and out there, this shines through in the recent collaboration with Mac. Since starting Nasty girl she has also become a best selling author of #GIRLBOSS a book about her story full of inspirations to encourage others to work for what they want. 

I was so excited by the new Mac collection. Sofia Amoruso is a huge inspiration and I admire everything she has achieved. I have been in store and they had a sample out of the collection, I think its an absolutely perfect representation of Nasty Gal and so have decide to review the campaign. 

The collection hits Mac stores on December 4th. Consisting of three vampy matte lips colours and a rocking red nail polish for me this concludes all that is needed for winter time! Each colour is perfect for wearing on dark wintery cold days.

Not only are the colours perfect for winter I think a lot of care has been taken to reflect the edgy style that Nasty Gal is all about, the colours are daring and fearless perfectly suited to a #GIRLBOSS. 

This campaign is sure to encourage all, to come out of there shell and be courageous, Mac are always promoting provocative, influential people who break boundaries and I feel this Nasty Gal/Mac collection will be sure to encourage this type of attitude. 

This campaign focuses solely on the lips the rest of the make up is relatively simple, I think this is also a reflection of many of the AW14 campaigns from the likes of Prada, Rodarte, Busardi and other campaigns where models wore consistent dark vampy wintery lips. I have also noticed other campaigns from brands such as Lime Crime, Rimmel London and many others introducing new darker ranges of matte vampy lip colours.

In the campaign images #girlboss Sophia Amoruso sports her usual choppy punk fringe. This campaign is as much about her as it is about Mac, not many changes have been made to Sophia's usual sultry look. 

I think the overall look of the campaign is very versatile for all men and women of all ages. The look doesn't come across as specific to anyone apart from of course Nast Gals thousands of fans. Besides this with simple light make up and a striking lip I feel just about anyone could pull off this look. 

Bibliography 

1.Philly.com, (2014). Q&A with Sophia Amoruso: Fashion site's CEO on being a female boss in the tech world. [online] Available at: http://www.philly.com/philly/blogs/style/QA-with-Sophia-Amoruso-Fashion-sites-CEO-on-being-a-female-boss-in-the-tech-world-.html

2. Nastygal.com, (2014). Nasty Gal - About Us - New & Vintage Online Clothing Store. [online] Available at: http://www.nastygal.com/about-us