Marie Claire Magazine!

Marie Claire 1937

Marie Claire 1954

Marie Claire is one of the most well know magazines for women. The magazine provides an excellent source of fashion, beauty, hair and make up as well as inspiring and advising women on the road to independence. This has been there aim since first launching in 1937. 

Marie Claire was launched by Jean Prouvost as a women's weekly magazine in France. Jean's goal was to 'Present the realities of life mixed with fashion and beauty coverage', 'The magazine was an instant success for women and police were asked to keep watch over news stands and keep order'.1 During the second world war the magazines distribution slowed down and begun circulation again in 1954. 

Since then Marie Claire has become a world wide sensation reaching readers in 26 countries. The magazine is ready by 15 million world ride. Marie Claire also reaches its audience through a range of platforms including social media and events. I am a follower of Marie Claire on Instagram and regularly get updates on fashion and beauty. 

Marie Claire February 2015 Addition

Marie Claire state that they have a target audience of around 25-39. Its not a magazine that I would normally pick up to be quite honest I naturally associate this as a more mature magazine much like the age group that they specify, however after reading this months issue I find the magazine quite relevant to myself. There are some great fashion and beauty tips that I drew inspiration from for myself and so overall I would readers as young as 20 could enjoy diving into this magazine. I also think the magazine is very relevant to readers over the age of 39 because of its content in the articles and advertising, as well as the overall fashion influence. 

Firstly the the advertising is very high end. The type of adverts are definetly aimed at a well earning working women. For example nearly all of the editorial pages advertise brands such as Louis Vuitton, Lanvin, Guccie and Burberry just to name a few! This is of course above many peoples price range and so its clear you have to be prepared to spend if your going to follow Marie Claire's fashion flavours. There is also a number of advertisements for children's clothing and baby food for all the mummy readers suggesting this magazine is targeted at an older audience of women as assumed. 

The articles I feel have a very serious feel in comparison with some of the other competing women's magazines. There are no jokey sex and relationship stories but a few serious real life stories. For example one reads about a women's experience with a male stalker and the overcoming and effects of the situation. The article reads with a serious and concerning feel. 

I think the magazine leans towards encouraging women to live a strong and independent lifestyle many of the articles talk about achieving the perfect Job and how to do it in style of course. There are other areas about managing finance and how to become a richer women by the end of the year. 

I feel the overall fashion influence is an expensive one! The styles are very prim and proper and suit a stylish sophisticated lady. The influence comes directly from models and celebs. Marie claire shares with us all the cat walk trends with alternatives for clothing, make up and beauty products that are in a rather high price range. There are not many high street alternatives, Even a pair of socks representing the new 70s style came at a cost of £22.50! 

Bibliography

1. https://www.hearst.com/magazines/marie-claire