Thursday 29 January 2015

Contrasting Colours!

In todays workshop we had fun creating make up looks using contrasting colours. We used normal eye shadows but enhanced them by applying clown white to brighten and strengthen the shadows! 


To begin I ensured all health and safety measures were in order such as clean brushes, sanitised hands, gowning my model and adjusting her seat to a suitable height that was comfortable for myself. 

For this look I started with the eyes and then concentrated on the base last. Using my ring finger I applied clown white after warming it slightly on the bak of my hand. I applied the clown white up to the crease and no higher. I did go high on some areas however I used a cotton bud to clean this up before going on with the eye shadow. When I was finished I used a clean brush to blend the clown white upwards and create a nice shape. I used the same brush to apply the eye shadow as it really helped the eye shadow to stick. I patted on the shadow and blended upwards using purple up to the crease line. Making sure each time to tap my brush on my work station to avoid eye shadow droppings onto my models face. 
Once I had applied the purple I worked on creating a crease line for this I used a light grey mixed with beige to warm up the grey and create a more natural tone. Using a blended brush I worked this into the crease line. At this point I lost some of the strength of the purple so I decided to go back in with the purple slightly to bring back the colour onto the eye lids below the crease line. 

For my contrasting colour I decided yellow would be a great way to bring out the purple. Using the same method to strengthen the colour I applied clown white to the water line and under eye. For this I used a clean angle brush. To apply I found it easiest to lay it flat onto the eye and press it gently onto the eye. I planned to take the colour right out to the corner and inner corner so I made sure to apply the clown white across the entire line. This was not a perfectly neat line so I used a cotton bud under eye to create a clean shape. This is a reason why its important to do the base after the eyes to avoid creating a grey area. 


For the base I used two types of foundations. Before doing so I prepped the skin using cleanser and moisturised. I find that its important to always cleans and moisturise before applying foundation onto the skin it provides a nice base to work on and brings a healthy glow to the look which can always be toned down with powder. 
The aim for the base was to create a foundation that looked a very light and healthy coverage whilst using a heavy full coverage foundation and Mac Face and Body.
I created a foundation using my La Maquillage pallet, I applied using a clean brush to the centre of the face and then blended outwards using a blended brush. This helped create the coverage I needed. To bring the dewiness back into the skin I used Mac Face and Body to go over the top and used the tip of my brush to get a nice smooth application. After I had completed this there were some areas that still needed to be concealed such as dark circles to over come this I mixed a warm and peachy tone concealer to remove the dark circles. 
When I was happy with my base and had properly concealed I powdered the foundation using translucent powder. 


The eye brows I groomed using a brush and then applied Mac Eye brow pencil to darken only slightly and give them some shape. After standing back and looking there were some gaps in the brows so to over come this I applied Ben Nye Brown Eyeshadow to fill in where needed to be on the brows. When I was happy with this I set them using eye brow gel. 

Now it was time to move on to the Highlight and contour which I feel really completed the look and bought it together. Adding the highlight and contour gave the look more of a catwalk and editorial style. 
To highlight I used Mac Mineralise Skin Finish in Soft and Gentle. To apply I used a fan brush and highlighted all the areas the sun would hit the skin. This gave a really nice and reflective bronzy highlight. I find using a fan brush gives me more control over where I want the highlight to hit the face. 

To contour I used my Ben Nye Eyeshadows mixing some warm tone browns with a grey undertone to add depth to the make up. I used a minimal amount by wiping the excess off on the back of my hand. I gently buffed a little into the cheek to create a contour on the cheek line only to keep the look as fresh as possible. 

For the lips I picked a bright pink to add some more contrast into the finished look. lifting the colours I had to choose from up to my models face to see what would work best. I picked a hot pink lipstick I had that was purchased at the Body Shop. 


Lastly to bring back back some dewiness to the skin I warmed some vaseline on my fingers and pressed it onto the highlighted areas of the cheek these were the nose, brow bone and highest point of the cheek. I was really happy with the overall finish. This is a clean look and I think its not obvious that there actually is a full coverage foundation underneath the Face and Body. 

Friday 16 January 2015

Marie Claire Magazine!

Marie Claire 1937
Marie Claire 1954




















Marie Claire is one of the most well know magazines for women. The magazine provides an excellent source of fashion, beauty, hair and make up as well as inspiring and advising women on the road to independence. This has been there aim since first launching in 1937. 

Marie Claire was launched by Jean Prouvost as a women's weekly magazine in France. Jean's goal was to 'Present the realities of life mixed with fashion and beauty coverage', 'The magazine was an instant success for women and police were asked to keep watch over news stands and keep order'.1 During the second world war the magazines distribution slowed down and begun circulation again in 1954. 

Since then Marie Claire has become a world wide sensation reaching readers in 26 countries. The magazine is ready by 15 million world ride. Marie Claire also reaches its audience through a range of platforms including social media and events. I am a follower of Marie Claire on Instagram and regularly get updates on fashion and beauty. 


Marie Claire February 2015 Addition
Marie Claire state that they have a target audience of around 25-39. Its not a magazine that I would normally pick up to be quite honest I naturally associate this as a more mature magazine much like the age group that they specify, however after reading this months issue I find the magazine quite relevant to myself. There are some great fashion and beauty tips that I drew inspiration from for myself and so overall I would readers as young as 20 could enjoy diving into this magazine. I also think the magazine is very relevant to readers over the age of 39 because of its content in the articles and advertising, as well as the overall fashion influence. 

Firstly the the advertising is very high end. The type of adverts are definetly aimed at a well earning working women. For example nearly all of the editorial pages advertise brands such as Louis Vuitton, Lanvin, Guccie and Burberry just to name a few! This is of course above many peoples price range and so its clear you have to be prepared to spend if your going to follow Marie Claire's fashion flavours. There is also a number of advertisements for children's clothing and baby food for all the mummy readers suggesting this magazine is targeted at an older audience of women as assumed. 

The articles I feel have a very serious feel in comparison with some of the other competing women's magazines. There are no jokey sex and relationship stories but a few serious real life stories. For example one reads about a women's experience with a male stalker and the overcoming and effects of the situation. The article reads with a serious and concerning feel. 
I think the magazine leans towards encouraging women to live a strong and independent lifestyle many of the articles talk about achieving the perfect Job and how to do it in style of course. There are other areas about managing finance and how to become a richer women by the end of the year. 

I feel the overall fashion influence is an expensive one! The styles are very prim and proper and suit a stylish sophisticated lady. The influence comes directly from models and celebs. Marie claire shares with us all the cat walk trends with alternatives for clothing, make up and beauty products that are in a rather high price range. There are not many high street alternatives, Even a pair of socks representing the new 70s style came at a cost of £22.50! 
















Bibliography
1. https://www.hearst.com/magazines/marie-claire

Thursday 15 January 2015

Glamour Magazine whats it all about?


Glamour Magazine 1939

Glamour Magazine was founded in April 1939 originally called Glamour of Hollywood. Published by Condè Nast Publication's.This company is a really important name in the industry because they are responsible for publishing some of the most well know high end magazines such as Vogue, Mademoiselle, Allure and Vanity fair the list go's on! 

Glamour magazine recognised the profound effect that the need for Glamour and a Hollywood lifestyle could have on women. 'By revealing how the movie stars achieve there particle appeal the new magazine will satisfy a demand for beauty'.2

In the beginning the magazine then called Glamour of Hollywood was gave readers fashion inspiration fresh from Holly Wood as well as key trends on beauty and 'womanly charm'.3 The magazine was a cheaper alternative to the already established Vogue magazine which at the time was very exclusive and expensive. 
By the end of 1939 Glamour of Hollywood had a achieved a circulation of 200,000 readers.
The name was shortened to Glamour as we know it today. After all Glamour now is associated with Hollywood without even having to mention it! 
Quite quickly the magazine shifted away from film stars and featured young unknown models for fashion spreads and beauty editorials. 





The Glamour we read now features a combination of celebrities and unknown models. Its clear that they have moved away from there original intentions of sharing Holly Wood Glamour and have created there own identity as a fashion and beauty destination for readers. 

Glamour magazine state that they are there for the women 'Who set the direction for their own life'.4 When I read the magazine I get the feel that they want to help readers create a lifestyle for women that involves a dream job, a great relationship and of course the perfect looks with beauty must haves and key styles and great fashion advice. 
If I was to define the magazine to an age range I would say the magazine is appeasable for any women from the age of 18 to around the age of 40. 

For the younger readers the magazine provides a lot of fashion and beauty inspiration but does contain a lot that may be unaffordable.The aim of the magazine has not changed very much from its first days it is a small pocket sized style guide with all the latest on make up, clothing and all round Glamour. I find some of the best buys they share with us are not in the most reasonable of prices and there for are not great for absolutely everyone.
For example were Cosmopolitan magazine shared cheaper alternatives of make up from the likes of Marks and Spencer's Autograph range for under a tenner, on one of the beauty pages in Glamour magazine the cheapest make up item I was able to find was a Burberry Eye Shadow priced at 35 pounds! Although I personally may not spend this much on an eye shadow it still provides me with inspiration for ways of wearing make up which is of course a big benefit and a good enough reason to read the magazine. 

A majority of the advertising is very high fashion with items from Mark Jacobs and Mulbery reaching no less then £100 But I do find on some of the advertising there are some very reasonable skin care buys from brands such as Nivea and Loreal. I think this really helps to reach to a wider audience because with out these types of advertisements this magazine could become a much more restricted to an exclusive minority of people. 

The Articles in the magazine are very inspiring for a young independent women looking for the ultimate career. Rather then the dramatic sex and relationship stories in many magazines on the shelf the articles are far more serious and educating. For example I have just finished reading about a range of different people and the ins and outs of there Jobs including how they got were they are. Such as a BBC news presenter, a Scientist and a chef who are all women. These types of articles are solely aimed at women and are very empowering. 

The overall fashion influence from the magazine is for me leaning towards the high end side of things. I would go as far to say there are many similarities with Vogue magazine. This is because of the high end fashion that is on offer that is out of a lot of peoples reach. Despite this the magazine provides some really great inspiration for make up, hair and fashion straight from the catwalk. The fashion appeals to a very sassy sexy business women. The make up and hair is on the sophisticated side and is less of the very playful but most importantly is very on trend. 








Bibliography 
1.2.Willis-Tropea, L. (2008). Hollywood glamour: sex, power, and photography, 1925-1939. Los Angeles, California: University of Southern California.
3. http://www.articleworld.org/index.php/Glamour_(magazine)

4.http://www.condenast.com/brands/glamour

Cosmopolitan Magazine - From Then Till Now

I have decided to research on Cosmopolitan Magazine. When thinking about some of the most high end and popular magazines, Cosmopolitan springs into mind as one of the first. 
Cosmopolitan is a extremely popular magazine with a current circulation of 483,000 the magazine comes out monthly but they also keep followers up to date around the clock with there website which is very interactive for readers and gives you the opportunity to comment, vote and even buy products. They also stay connected through social media. Having followed them on Instagram and twitter they post regular updates on upcoming issues, fashion, make up and celebrities. Cosmopolitan is currently distributed in over 100 countries. 

Working in the fashion and media make up industry I think its really important to know what magazines offer as they are a great source of inspiration as well as a way to stay up to date on key trends on make up and hair. Also looking at the History of some magazines can be really useful, vintage front covers are great for learning old trends and styles. 

Cosmopolitan 1896.7

Cosmopolitan Magazine actually started in America in 1886 by the publishers Schlicht & Field. When researching on the history of the magazine its clear that the aim of the magazine has actually changed a number of times. In the first copy of The Cosmopolitan, founder Paul Schlicht's mentioned to readers that this magazine was a 'First class family magazine' the magazine had articles on household decoration, cooking, childcare as well as 'a department devoted exclusively to the interests of women'1  This is quite similar to the current Cosmopolitan magazine although I feel now the magazine is solely devoted to the interests of women. Under the management of Schlicht & Field Cosmopolitan is said to have a 'circulation of 25,000'2 this does not sound a lot in todays terms however I do personally think this is a great amount since magazines were up and coming in the late victorian era. 

In 1888 John Brisben Walker, a previous employee of Harpers Monthly came to take over Cosmopolitan.3 This was when The Cosmopolitan was turned into a literary magazine. Very different from Todays Cosmopolitan. The magazine had serial fiction, book reviews, illustrations. Circulation is said to have tripled in four years giving John Walker the opportunity to purchase Cosmopolitan which he did. By 1892 the magazines circulation shot up to a whopping 75,000.4 

Cosmopolitan June 1929 -
 Under ownership of Hearst.6

From this point cosmopolitan continued to grow and grow with a number of different owners taking over. The magazine remained predominantly a literary magazine right up until 1951 when the then current owner William Rudolph Hearst past away. After his death the magazine was taken over by Helen Gurley Brown and changed from a literary and political magazine to a 'general women's publication' with articles on sensitive subjects such as birth control, affairs and personal relationships.5  This is the beginning of Cosmopolitan as we know it today. In the book I have been reading of The Improbable First Century of Cosmopolitan Magazine  its said that Helen Gurley's vision was "to serve career women in the 20's and 30's by writing openly" 
soon the cover started to show young models with less clothing and 'celebrities'.


Cosmopolitan 1958.

Cosmopolitan today February 2015 issue


Looking at the front cover only of February 2015's issue sex and relationships are mentioned three times the magazine is completely different to when it first started. The history of the magazine is so diverse in comparison to other magazines which have remained the same since day one. 

Much like Cosmopolitan in the late 50s under the management of Helen Gurley Brown Cosmoplitan is still very much aimed at women in there 20s and 30s and I would even go as far as to say that cosmopolitan is now readable by women in there 40s plus too. 
For one thing the celebrities in this months issue and previous ones are relevant for these ages. Unlike some teen magazines were most of the famous people will be of a young age Cosmopolitan features people like the Kardashian's to respected and older celebrities such as Meryl Streep. Not only because of this I do have friends and family in there 40's who are regular readers of Cosmopolitan

The advertising is also relevant from this type of range of age. When I read it Im always looking at the clothing and finding inspiration from new make up and hair products however there are some adverts that are not aimed at people my age in there 20's for example when I turned the page I did see advertisement for issues such as bladder control and anti ageing for example which are directly aiming at an older audience. Although I do feel that the majority of the magazine is mostly appealable for women through there 20s and 30s. Cosmopolitan does in fact state that they are 'The worlds most successful magazine for young women aged 18 to 34'8  

Cosmopolitan Magazine has a very strong fashion influence that I feel is reasonable for a very wide spectrum. They show some really great items for sale at a choice of different prices. I think they understand we can't all afford items straight off the cat walk so some great options are available at lower cost retailers. For example on one page they advertise under ware ranging from 100 to 350 pounds and on the next page they have some very similar options from retailers such as H&M and Marks and Spencer's for a fraction of that price. This makes Cosmopolitan far more appeasable to a much wider audience. We can actually get some great fashion inspiration within our reach from this magazine. In comparison to other high end reads such as Vogue which I can honestly say I look to for the pictures as a source of inspiration to work from as a Make up artist rather then somewhere to shop from. This is what I meant when I said at the beginning we all look to different magazines for different uses!





















Bibliography 
1.2.3.4 - Landers, J. (2010). The improbable first century of Cosmopolitan magazine. Columbia: University of Missouri Press.
6. http://www.atticpaper.com/proddetail.php?prod=1929-cosmopolitan-magazine-cover-harrison-fisher
7.http://thesocietypages.org/socimages/2010/04/26/guest-post-the-evolution-of-cosmopolitan-magazine/
8.http://www.bauer-media.com.au/brands/cosmopolitan/
http://www.bauer-media.com.au/brands/cosmopolitan/